Social Media Marketing Specialist
📍 Bangalore / Noida / 🏠 Remote | 🕐 Full-Time | 🧭 Experience: 2–4 years
Quick Info
Department: Marketing – Brand & Communications
Bonus Points: Experience working with influencers, creators, and agencies.
About TestMu AI
TestMu AI (formerly LambdaTest) is an AI-native platform designed to move software testing beyond simple automation into the era of agentic intelligence. We are building a future where AI agents manage the entire Quality Engineering lifecycle.
About the Role
At LambdaTest, we’re looking for a dynamic Social Media Specialist who lives and breathes content. You aren't just "posting updates"—you are the voice of our brand. We need someone who understands how to speak to developers, testers, and tech leaders through engaging narratives, strong brand presence, and community-focused storytelling.
If you love turning complex tech ideas into high-engagement posts, experimenting with new formats, and building vibrant online communities—you’ll feel right at home here.
Key Responsibilities
Social Media Management
- Own and manage LambdaTest’s social media presence across LinkedIn, X, Instagram, and YouTube.
- Plan, execute, and schedule platform-specific content aligned with brand and business goals.
- Maintain a consistent posting cadence and brand tone.
Content Creation
- Ideate and produce engaging content — copy, reels, short videos, carousels, and threads.
- Collaborate with design and product teams to highlight product updates, launches, culture stories, and thought leadership.
Influencer & Community Engagement
- Work closely with influencers, community advocates, and developer groups to expand brand reach.
- Drive conversations within the testing/dev community — comments, reposts, replies, and discussions.
- Participate in relevant online forums and communities to amplify organic brand visibility.
Analytics & Insights
- Use social media analytics tools to track performance, identify trends, and optimize content strategy.
- Provide weekly and monthly reports with insights, wins, and opportunities.
- A/B test formats, captions, and posting styles to refine results.
What You Bring
- 2–4 years of social media management experience in SaaS, tech, or developer-centric brands.
- Strong understanding of B2B and B2D audience behavior and social media dynamics.
- Proven ability to create thumb-stopping content (reels, videos, copy, carousels).
- Experience working with influencers and creators.
- Demonstrated track record of community engagement and building organic presence.
- Data-driven mindset with experience using analytics tools like Buffer, Hootsuite, Sprout, or native insights.
- Strong communication, creativity, and storytelling abilities.
Why Join LambdaTest?
- Work with one of the fastest-growing SaaS companies in the testing ecosystem.
- Build meaningful content for a global audience of developers, testers, and tech leaders.
- Thrive in a creative, fast-paced, experiment-friendly environment.
- Your ideas will directly influence brand visibility and community growth.
