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Senior Content Strategist


Marketing · Organic Growth (SEO + GEO + AEO)
5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.

Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.

You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.
Most senior content people can't do this anymore. If you still can this is the seat.

The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.
As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.

Why This Seat Matters Right Now


GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.
A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."

Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.
A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.


What You'll Own

This is real work. Not oversight.

  • The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
  • Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
  • Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
  • The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
  • The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
  • The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.
  • Mornings in Google Search Console what moved, what dropped, what deserves attention today.
  • Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
  • Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
  • Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
  • Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
  • Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.

How We'll Know You're Great

Signals we're looking for.
  • You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
  • You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
  • You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
  • You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
  • Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.

Diagnose first.
  • Audit current content and organic performance across the domain.
  • Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
  • Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.
Then ship and prove.
  • Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
  • Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
  • Prove a repeatable prioritisation model the team can run without you in the room for every decision.
  • Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in  or become fluent in fast.

  • Google Search Console this is where you live. Daily. Non-negotiable fluency.
  • Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
  • Apify for scraping, competitive tracking, and SERP data at scale.
  • Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
  • Dashboard, alerting, and reporting whatever tool makes the numbers visible.

Who This Is For (And Who It Isn't)

This role is for you if:
  • You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
  • You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
  • You want to move fast, work in ambiguity, and be trusted with real ownership.
  • You're excited about GEO as the next frontier not defensive about it.

This role is not for you if:

  • You haven't done hands-on SEO work in a long while.
  • You want a purely managerial seat with a large team and predictable rhythms.
  • You need a highly structured corporate environment.
  • You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.
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